Selling your home is one of the biggest financial decisions you'll make. The estate agent you choose will influence how quickly your property sells, what price you achieve, and how smoothly the process goes. Before you sign a contract, these are the questions worth asking.

What is your valuation based on?

Ask the agent to walk you through their valuation methodology. A credible agent will reference recent comparable sales in your area — not just aspirational asking prices. Be cautious of agents who offer a significantly higher valuation than others without clear justification; overpricing a property often leads to a longer time on market and a lower eventual sale price.

How will you market my property?

Ask specifically about professional photography, floorplans, portal listings (Rightmove, Zoopla), social media promotion, and their own buyer database. A good agent will have a clear marketing plan — not just a listing on the major portals.

What is your fee — and what does it include?

Estate agent fees in the UK typically range from 1% to 3% of the sale price, plus VAT. Make sure you understand exactly what's included — photography, EPC, accompanied viewings, negotiation — and what might be charged as an extra. Ask whether the fee is payable only on completion, or whether there are upfront costs.

How long is the contract, and what are the exit terms?

Most sole agency contracts run for 8–16 weeks. Ask what happens if you want to switch agents before the contract ends, and whether there's a notice period. Be wary of long tie-in periods with punitive exit clauses.

How many properties are you currently selling in this area?

Local knowledge matters. An agent who is actively selling properties in your area will have a better understanding of buyer demand, realistic pricing, and what buyers are looking for. Ask to see examples of recent sales they've completed nearby.

This advice is provided for general guidance only and does not constitute legal or professional advice. Always consult a qualified professional for your specific situation.